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The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets. Key learning outcomes of this course are:
This course contains 8 core subjects in related fields.
Semester 1 Core Units
Semester 2 Core Units
This is a one-year course designed to provide a comprehensive learning program for both international and domestic students seeking to work in the marketing field across a wide range of industries
The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management, digital marketing and market consulting at a senior level.