You are here:
For our next intake!
The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. Key learning outcomes of this course are:
This course contains 12 core subjects in marketing and related fields.
To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)
*Prerequisite/ Co-requisite Requirements