Master of Marketing

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. Key learning outcomes of this course are:

• Advanced level of knowledge of theory, practice and current developments in marketing
• An understanding of key business disciplines
• Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
• Critical awareness of contemporary debates and emerging thinking and technologies of marketing
• Application of marketing to a broad range of social and business contexts
• Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
• Completion of a major, high level consulting project

The completion of a three-year Australian bachelor’s degree in any field or a higher-level qualification is required. International students with equivalent qualifications are eligible.
IELTS Academic minimum overall score of 6.0 with no individual band less than 5.5.

This course contains 12 core subjects in marketing and related fields.

To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)

*Prerequisite/ Co-requisite Requirements