Master of Marketing

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. Key learning outcomes of this course are:

• Advanced level of knowledge of theory, practice and current developments in marketing
• An understanding of key business disciplines
• Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
• Critical awareness of contemporary debates and emerging thinking and technologies of marketing
• Application of marketing to a broad range of social and business contexts
• Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
• Completion of a major, high level consulting project

• An Australian bachelor's degree (or equivalent qualification, including an overseas qualification),
• Completion of a graduate certificate or graduate diploma in any field, or
• Completion of TOP's Postgraduate Preparation Program

This course contains 12 core subjects in marketing and related fields.

To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)

*Prerequisite/ Co-requisite Requirements