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Master of Marketing and Public Relations

CRICOS 080012M
Program Overview 

This course will provide students with an international perspective on a variety of areas including marketing, HR, finance, PR, communications and international trade and investment. On completion,you will be able to perform in management positions in international business.

To graduate with the master of marketing and PR you must complete 12 subjects. To maintain flexibility our Master of Marketing and Public Relations offers nested qualifications - if students enroll but do not complete the entire degree, upon completion of the specified number of subjects, they may exit with a lower qualification.
Duration 1.5 years full-time or part-time equivalent
Delivery Site On campus (Australian Technology Park, Eveleigh NSW 2015)
Application date Refer to key dates
Entry Requirements Australian Bachelor Degree or equivalent
English Language Requirements Please refer to English Language Requirements
Credit arrangement Recognition of Prior Learning (RPL) is available and will be assessed in accordance with TOP's RPL policy and procedure. Please refer to the Application for Credit Recognition form and the RPL policy and procedure for further details. 
Course Structure

This course contains 12 core subjects in marketing and public relations and related fields.

Semester 1 Core Units
 TMKT401 Marketing Management
 TMGT401 Human Resource Management
 TACC405 Accounting for Business
 TFIN401 Business Finance
 Exit with a Graduate Certificate in Business Management
Semester 2 Core Units
 TMKT402 International Marketing Management
 TPRS401 Public Relation Theories and Applications
 TMKT403 Integrated Marketing Communications
 TPRS402 Public Relation Management: Processes, Strategies and Tactics
 Exit with a Graduate Diploma of Marketing and Public Relations
Semester 3 Core Units
 TMGT503 Issues and Crisis Management
 TPRS503 Public Relations Writing and Media Techniques
 TPRS504 Corporate Communication and Public Relations
 TBUS502 MPR Capstone Project
 Exit with a Master of Marketing and Public Relations
To qualify for the degree of Master of Marketing and Public Relations, a student must complete an aggregate of 12 core subjects (72 units of credit)
 Career Options This degree will lead to careers in many areas, including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management and market consulting at a senior level.

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