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We are pleased to announce that the Sydney City School of Business will now be operating under a new name: Australian National Institute of Management and Commerce (IMC). This name change is an important part of a larger strategy to redirect the School in a way that aligns with future models of education that incorporate innovation and new technologies into learning and teaching that is integrated within a smart campus model.   Read more >

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Master of Marketing and Public Relations

Notes:
> The course Master of Marketing and Public Relations (MMPR, CRICOS Code: 080012M) is being phased out and will not continue to accept new applicants. Please refer to the new course Master of Marketing (CRICOS Code: 0100487) which will be offered since Semester 2 2019.

> The course Graduate Diploma of Public Relations and Marketing (GDPRM, CRICOS Code: 080018E) is being phased out and will not continue to accept new applicants. Please refer to the new course Graduate Diploma of Marketing (CRICOS Code: 0100486) which will be offered since Semester 2 2019.

CRICOS 080012M
Program Overview 

This course will provide students with an international perspective on a variety of areas including marketing, HR, finance, PR, communications and international trade and investment. On completion,you will be able to perform in management positions in international business.

To graduate with the master of marketing and PR you must complete 12 subjects. To maintain flexibility our Master of Marketing and Public Relations offers nested qualifications - if students enroll but do not complete the entire degree, upon completion of the specified number of subjects, they may exit with a lower qualification.
Duration 1.5 years full-time or part-time equivalent
Delivery Site On campus (Eveleigh NSW 2015)
Application date Refer to key dates
Entry Requirements Australian Bachelor Degree or equivalent
English Language Requirements Please refer to English Language Requirements
Credit arrangement Recognition of Prior Learning (RPL) is available and will be assessed in accordance with TOP's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details. 
Course Structure

This course contains 12 core subjects in marketing and public relations and related fields.

Semester 1 Core Units
TMKT601 Marketing Management
TMGT600 Human Resource Management
TACC602 Accounting for Business
TFIN601 Business Finance
 Exit with a Graduate Certificate in Business Management
Semester 2 Core Units
TMKT603* International Marketing Management
TPRS401 Public Relation Theories and Applications
TMKT604* Integrated Marketing Communications
TPRS402 Public Relation Management: Processes, Strategies and Tactics
 Exit with a Graduate Diploma of Marketing and Public Relations
Semester 3 Core Units
TMGT503* Issues and Crisis Management
TPRS503* Public Relations Writing and Media Techniques
TPRS504* Corporate Communication and Public Relations
TBUS620* Business Strategy Capstone
 Exit with a Master of Marketing and Public Relations

To qualify for the degree of Master of Marketing and Public Relations, a student must complete an aggregate of 12 core subjects (72 units of credit)

*Pre-requisite/Co-requisite requirements
 Career Options This degree will lead to careers in many areas, including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management and market consulting at a senior level.

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