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TBUS502 MPR Capstone Project (MM&PR)

TBUS502 MPR Capstone Project (MM&PR)
 Campus:  Australian Technology Park, Eveleigh, NSW 2015
 Units of Credit:  6
 Prerequisite or Corequisite:

Prerequisites: TMKT402TPRS401TMKT403 and TPRS402

Corequisites: TMGT503TPRS503 and TPRS504

 EFTSL*:  0.125
 Indicative Contact Hours per Week:  3
 Tuition Fee  See Tuition Fee Schedule
 Application Date:  See Key Dates
 Unit Overview:

This unit is a capstone unit for TOP’s Master of International Business and Master of Marketing and Public Relations degrees. In previous units, students will have acquired knowledge and skills on various management subjects from an operational, discipline-specific viewpoint. This unit builds on and integrates such learning and will require students to conceptualise and manage organisational challenges and opportunities from a total organisation perspective.

The unit explores key theories and concepts of strategic management used in analysing and evaluating complex situations, formulating organisation-wide strategies and effectively implementing such strategies. Every aspect of the organisation plays a role in this process, for example, its people, finances, production methods, organisation structure, environment and organisational culture. Strategic management is a complex and intellectually demanding process, as managers are typically required to deal with many variables and issues simultaneously, often with incomplete, asymmetric information and under time pressure and may have to take the interests of multiple stakeholders into consideration. 

This unit will introduce students to the strategic management process and develop their ability to think strategically about an organisation, for example, its position in the market place and how it can gain and maintain competitive advantage. The unit will develop students’ skills in critically evaluating different industry and competitive situations, and improve their ability to integrate and manage the multiple organisational processes through which strategies are implemented. 

 

 

 *EFTSL = Equivalent full-time study load