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TBUS610 Electronic Commerce Strategies.

TBUS610 Electronic Commerce Strategies
 Campus:  Australian Technology Park, Eveleigh, NSW 2015
 Units of Credit:  6
Prerequisite or Corequisite: There are no prerequisite units. However, students are assumed to have foundation level knowledge in accounting, economics, marketing and research methods acquired through prior tertiary-level study
 EFTSL*:  0.125
 Indicative Contact Hours per Week:  3
 Tuition Fee  See Tuition Fee Schedule
 Application Date:  See Key Dates
 Unit Overview:

This unit aims to provide students with a comprehensive framework for understanding e-commerce strategies and the skills and techniques for implementing these in the organisations in which students work or seek to work. Students will be required to critically evaluate different approaches to e-commerce, synthesise contemporary research findings and evaluate the utility of these when analysing different case organisations. A key component of the unit is the development of an analytical and strategic approach to e-commerce business problems and opportunities.

 *EFTSL = Equivalent full-time study load