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TPRS402 Public Relations Management: Processes, Strategies and Tactics

TPRS402 Public Relations Management: Processes, Strategies and Tactics
 Campus:  Australian Technology Park, Eveleigh, NSW 2015
 Units of Credit:  6
 Prerequisite or Corequisite:  There is no required prerequisite for this unit.
 EFTSL*:  0.125
 Indicative Contact Hours per Week:  3
 Tuition Fee  See Tuition Fee Schedule
 Application Date:  See Key Dates
 Unit Overview:

This unit introduces students to the theoretical foundations and applications involved in public relations management: processes, strategies and tactics. It aims to provide students with a theoretical understanding, the knowledge and skill set of strategic planning for public relations.

The unit encompasses how strategic public relations contributes to overall business strategy and the importance of strategic communication. Students will learn how to design a public relations strategy in order to manage relationships between the organisations and all its various publics and stakeholders.

 *EFTSL = Equivalent full-time study load