New Brand Announcement

We are pleased to announce that the Sydney City School of Business will now be operating under a new name: Australian National Institute of Management and Commerce (IMC). This name change is an important part of a larger strategy to redirect the School in a way that aligns with future models of education that incorporate innovation and new technologies into learning and teaching that is integrated within a smart campus model.   Read more >

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TPRS504 Corporate Communication and Public Relations

TPRS504 Corporate Communication and Public Relations
 Campus:  Australian Technology Park, Eveleigh, NSW 2015
 Units of Credit:  6
 Prerequisite or Corequisite:  Prerequisites: TPRS401 and TPRS402
 EFTSL*:  0.125
 Indicative Contact Hours per Week:  3
 Tuition Fee  See Tuition Fee Schedule
 Application Date:  See Key Dates
 Unit Overview:

This unit aims to provide students with the theoretical and practical foundations to analyse and critically evaluate current issues affecting contemporary organisations in the context of corporate communication. Corporate communication provides students with the opportunity to build on and apply their knowledge of public relations practice in a corporate setting. Using an issues management framework, students will develop essential critical thinking, decision making and evaluation skills relevant to a public relations practitioner working in a corporate environment.

 *EFTSL = Equivalent full-time study load